We Know the Competition
Who sells lighting to our buyer? With whom are we competing? It could be Grainger or Home Depot Supply, who are the big catalog players in the facility maintenance world. It could be a local light bulb distributor or their national/local electrical supply house, such as Graybar, GESCO, WESCO, or City Electric. It could a big national lighting distributor, such as Voss, Regency, or Capitol Lighting.
It could be an ESCO, which is an Energy Saving Company that typically bundles a turnkey solution to the client. It could also be their local electrician who has been doing their repairs and upgrades. There are also the online light bulb companies, such as Amazon, 1000Bulbs.com, and others. There is plenty of competition, and we know them all. We can guide you on how best to compete and win against them.
We have seen an unprecedented drop in LED lighting prices based on the major influx of foreign-made products over the last 18 months. Some products have declined by 50% or more. To be competitive, you must buy directly from an importer, manufacturer or master distributor and establish volume pricing. You must also determine what grade of product your customer is looking to purchase.
You cannot win RFP opportunities from the government, healthcare, and buying group sectors without the ability to negotiate with the vendor involved in the project. Buying thru a franchise or local distributor will now allow you to complete on larger accounts. Let us guide you on who to buy what from to compete.